People often say motivation doesn't last. Neither does bathing—that’s why we recommend it daily.
Arrangemenship is the art of knowing who to meet, when to meet, and what to say to develop meaningful relationships for our clients.
It’s all about knowing how to connect the dots……
The Big Think is an interactive deep dive into all aspects of your business that is designed to uncover strengths, weaknesses, and opportunities specific to your company and brand. On The Ball will create a written action plan following The Big Think strategy session.
Copywriting can be done for press releases, websites, and collateral materials such as sell sheets,…
Copywriting can be done for press releases, websites, and collateral materials such as sell sheets, decks, pamphlets, labels, and anything used to relay your message.
Design is used to create logos, websites, banners, collateral materials, social media assets, and anything…
Design is used to create logos, websites, banners, collateral materials, social media assets, and anything used to represent your brand.
Rebranding is creating a new identity for your brand or product by giving it either a logo, design, sales/social media strategy or a combination thereof.
When you need quality video for your executive publications. Call us for a quote.
Sales training is a valuable tool offered to companies looking to support…
Sales training is a valuable tool offered to companies looking to support current or new sales people to help them and the company grow.
Speaking is offered for any message, motivation, or mentoring you would like to extend in your company or event.
Social media is managed by our team to bring awareness to your brand and develop engaging relationships with your existing and new customers.
We believe in "skin in the game"
A wholly owned subsidiary of On The Ball, A smart way to communicate a message…
The newest and most innovative retail concept, by serial entrepreneur Warren Struhl, where digital photos…
A new product entry that eliminates smells at the source with its odor-break technology. We…
A new product started by a career businesswoman with the opportunity to seize the marketplace.…
From concept development to implementation resulting in equity partnership Sheets® are paper-thin, individually wrapped pocket-sized…
A wholly owned subsidiary of On The Ball, A smart way to communicate a message using customized books.
On the Ball took a taste of our own medicine by launching a health and beauty company in 2009, called PureSuasion. Our first product is an eyelash growth stimulator in the same category as Latisse. The Agency named the company and the product, and created an entire marketing plan, including logos, packaging, web site, distribution and PR.
The newest and most innovative retail concept, by serial entrepreneur Warren Struhl, where digital photos come to life by turning them into physical art. We provided strategic development and partnerships resulting in equity partnership.
A new product entry that eliminates smells at the source with its odor-break technology. We did a complete re-branding with new name, logo, design, social media, and strategic sales development resulting in equity partnership.
A B to C idea born out of the relationship with B to B company USA RAD, a leader in the tele-medicine space. We provided new logo, social media, and strategic development in the marketplace, resulting in equity partnership.
A new product started by a career businesswoman with the opportunity to seize the marketplace. We did naming, logo, design, website design, manufacturing and sourcing, social media, video, and strategic sales development resulting in equity partnership.
From concept development to implementation resulting in equity partnership
Sheets® are paper-thin, individually wrapped pocket-sized strips. No cans. No bottles. Simply place on tongue and your problem dissolves. How? Sheets® are packed with nutrients/vitamins and other active ingredients that, when placed on tongue, will begin to dissolve allowing for easy digestion.
We provided an end-to-end solution including naming, logo, design, website design, manufacturing and sourcing, and sales for a retired entrepreneur who wanted to gain access to the Home Goods market, resulting in equity partnership.
The key is to keep company only with people who uplift you, whose presence calls forth your best.
It's all about the people!
Digital Marketing Division
Social Media Manager
Social Media Manager
Graphic Art Designer
This can be you.
ADDRESS: 7803 SW 6TH COURT, PLANTATION FL 33324
CONTACT: 954.332.2200 | GETONTHEBALL@OTBTHINK.COM
South Florida's Favorite Networking Event
Eat : Drink : Think is The Premier place to network your business to the next level. Created in December by On The Ball Marketing, Eat : Drink : Think connects the dots for networking in business. We open the doors for small business owners, CEO’s, COO’s and Executives to connect with each other to help grow business.
The Ft. Lauderdale event is hosted at the O Lounge, inside the YOLO Restaurant complex at 333 East Las Olas Boulevard, Fort Lauderdale, FL 33301. Guests can attend the event at no cost for registration and will receive complimentary hors d’oeuvres from 5:30pm to 8:00pm every last Tuesday of each Month. There is a cash bar on hand and dress attire is business casual.
Eat : Drink : Think offers the perfect opportunity for local business and community leaders to connect with other businesses in the same market. Instead of pairing with people in the same industry, here you pair with people in different industries. This allows you to make connections where you normally wouldn’t. Instead of a lengthy presentation or boring dinner at a table, Eat : Drink : Think is a full blown networking event. People stand, connect and share business cards and stories.
To join Eat : Drink : Think, simply submit your Name, Company and the names of your Guests and Their companies to: email@example.com
This allows us to have your name added to the email list and your name tag reserved when you RSVP. You will receive all emails related to the invite including each month’s invite. We also encourage everyone to connect with us by liking us on Facebook or joining the group on LinkedIn.
Facebook: Eat : Drink : Think -Facebook
LinkedIn Group: Eat : Drink : Think -LinkedIn
Contact Zack Stein, the Event Manager with On The Ball Marketing by sending him an email: firstname.lastname@example.org
Using social media to communicate to the world
BY LYNDSI STAFFORD
Since 1919, Junior Achievement USA has reached more than 4.4 million students per year, preparing young people to succeed in the global economy. Over 202,525 teaching volunteers walk into the classroom with the goal of inspiring, educating and changing the lives of these young minds.
I am one of the 202,525 volunteers walking into the classroom with a lesson plan in hand and a classroom full of eager learners. For the past five weeks, I have come to know the young minds of our next generation, and I could not be more pleased.
Each week, for one hour, I teach a class on entrepreneurship and the elements of starting a business. (A perfect lesson plan for an On the Ball thinker who has seen the ups and downs of business creation.)
The students are taught about being informed entrepreneurs, producing the right product, marketing to the right demographics, competitive advantages and ethics, all while creating their own mock business plan.
After scribing away at their business plans, I call upon Jamie. She is student at Plantation High School with aspirations to be the first of her family to attend college and receive her business degree. She stands tall in front of the class as she reads her mission statement and explains why her company will succeed above the competition.
The prose is eloquently written and well thought out, detailing her technology software and its benefits to help low income families with money troubles.
Others create fashion companies with unique flare, record companies to sign their fellow classmates’ bands and even a non-profit to assist the homeless.
The ideas are endless and the motivation is worth noting. I leave each class with a sense of ease, knowing that the next generation is bright, eager and ready to make a difference.
Junior Achievement provides the building blocks for the future Bill Gates, Howard Schultz or even Wayne Huizenga. I am thankful for the opportunity.
BY GRANT COHEN
Love is in the air everywhere we look these days.
It is, quite possibly, the most polarizing time of the year. This is one of your favorite holidays if you are the recipient of the loveliest bouquet and biggest box of chocolate in the office, making all of your female co-workers green with envy. If you are single, however, you may not exactly be “feeling the love.”
We’re speaking, of course, about Valentine’s Day.
While some of you feel this holiday is pointless, you’re incorrect. To those of you who understand that this holiday is simply a clever way to send a good, old-fashioned “shot to the heart” to the U.S. economy, you are on the money (quite literally).
In 2014, Valentine’s Day is estimated to contribute around $17.3 billion to the economy, according to the National Retail Federation.
For the past two weeks, every time you turn on the television, flip the dial on the radio or log onto Facebook, you’re seeing advertisements for flower arrangement websites offering a “special promo code” for a Valentine’s Day “discount.” Every corner of the market has been tapped and touched all in order to offer YOU, the consumer, the very best deals.
These days, shoppers have an even wider access to gifts for their loved ones by use of online shopping on mobile and tablet devices. Nearly one third of tablet owners (32.2%) will research products, prices, and retailer information, redeem coupons and purchase products from their device.
It’s like Cyber Monday in February! Much “love” to whomever invented this special holiday. The economy is forever indebted to you.
If you do have a loved one to cherish, do just that, cherish them. If not, this particular Valentine’s day falls on a Friday! Go ahead and reap the benefits of the single life.
BY BRITTANY D’ANNUNZIO
It’s been predicted that visual media will become one of this year’s biggest content marketing trends, and it’s easy to say why. Humans are hard-wired to respond to imagery and there’s value in leveraging this instinct for brands. As “Fast Company” wrote in a story late last year, “Two years ago, marketers were spreading the maxim that ‘content is king,’ but now, it seems, ‘a picture really is worth a thousand words.’”
The infographic from On The Ball (below) includes four reasons to include imagery in your content marketing strategy whether it’s through video, on Pinterest, posted on Facebook or created as an infographic.
Furthermore, it shows that 90% of information transmitted to the brain is visual, 40% of people will respond better to visual information than plain text, and 46.1% of people say a website’s design is the #1 criterion for discerning the creditability of the company.
Have any other reasons to include imagery in your content marketing strategy? Please share with us in the comments section below!
BY GRANT COHEN
Facebook is the most widely used social media platform in the world.
Can you guess who comes right after Facebook?
Hint: It’s NOT twitter.
Google+ is the 2nd largest social media platform on the planet right now.
There are over 300 MILLION users on Google+. What’s more impressive is the rapid level of growth Google+ experienced in its early days. After just two weeks of existence, G+ had 10 million users. After a month? 25 million!
What makes Google+ different, though?
Besides a unique look and feel, G+ provides countless useful features that make it worth the user’s while. For instance, photography is huge. Google+ has 1.5 billion photos uploaded each week. With the Google+ Creative Kit, you can edit your photos right on the site or mobile device. Not to mention, G+ includes the Auto Awesome feature. The new, multi-faceted photography feature that you need to see to believe!
The “Communities” feature allows you to subscribe to a page of all the world’s posts dedicated to one particular topic (i.e. fantasy football, video games, track and field, etc).
How is Google+ an effective tool for brands and businesses?
The Google ‘Hangout’ feature allows you to hold video conferences with up to 10 people (15 people with business account) at a time. This feature may also be used for interviews, global meetings and group projects.
It should also be noted that there is a higher probability that Google ranks content higher on its search engine listings when you post on G+ as opposed to Facebook or Twitter. Also, the more G+ followers you have, the higher you are ranked on Google’s search engine. A G+ follower does more for your SEO than a Facebook friend or Twitter follower.
Google Plus is an incredible way to meet new people, connect with prospective customers, and deepen relationships with your consumers. Try it out for yourself!
When we talk about “good nights” during the holiday season, we think of spending time near the tree with our families, sipping eggnog and reminiscing. There’s something truly special about this time of year, which puts people in a naturally cheerful spirit that can produce the best of nights.
Before capping off the year at OTB, Principal Thinker decided to extend a gratitude to all of us at the company and treat us to a night out at the Improv! But first, Secret Santa gift exchange! Each member of the team traded gifts to the co-worker we were paired up with. But then, a special surprise: Steve gave everyone in the office a personal note in a copy of Gary Vaynerchuk’s newest book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World.
From there, we headed out. We started off by kicking back at Hard Rock as a team, reviewing the year’s greatest triumphs and even touching on some of the low moments of the year, in hopes to improve for the future.
After a couple hours, we walked into the show. Each one of us fell prey to the raucous comedy that we witnessed that night as we were all cracking up and laughing out loud throughout.
Company culture like this is no accident. We ended our year on a great note because we all took the time to get together and make it happen. We’ve created a sandbox here where we can all come to play with different toys and tools and each contribute something unique to the team. This approach makes for effective results and a wonderful work environment. Here at OTB, the holidays truly are HAPPY.
Christmas on Las Olas celebrated 51 years of Florida’s Winter Wonderland on Tuesday, December 3rd and some of the OTB team joined to get into the holiday spirit. Over 40,000 people gather on Las Olas Boulevard each year to celebrate the unofficial start to the winter season. It is a unique South Florida tradition to go walking in a winter wonderland chilled by temperatures that barely dip below 75.
Even though the team wasn’t bundled in sweaters, hats, and scarfs, we still had a great time walking down the street of Las Olas celebrating the kickoff to the holiday season. With the twinkling lights and a crowd full of people, the OTB team was ready for a night of fun. From meeting Santa, to taking pictures with a dancing Menorah, to the holiday food and drinks, it was a wonderful night to be with each other outside of the office.
Local choirs from schools and churches fill the air with the sounds of the holidays while strolling carolers delight the crowd, while they fill their bellies with drinks and sweets. We enjoyed the time together and it will definitely be an event we all expect to attend next year!
The OTB team spent our last day of this work week discussing all there is to be thankful for. Some of our favorite takeaways are below. Wishing you all a happy and healthy Thanksgiving!
Brittany D’Annunzio: I am thankful for my family who taught me to never give up and my Florida State Seminoles for their undefeated season this year.
David Lucoff: I am thankful to to play golf in beautiful South Florida.
Giana Pacinelli: I am thankful for friends and family that support me no matter and to wake up each day with kisses from these beautiful angels.
Grant Cohen: I am thankful that I get to see my whole family this Thanksgiving.
Lyndsi Stafford: This picture was taken after completing my first half marathon and highlights what I am thankful for: A healthy life, A families support, A friends encouragement and An ice cold beer after the long journey.
Michelle Esposito: I’m thankful for the past and present. And since I am part Cherokee Indian, this Native American saying ” I give thanks for unknown blessings already on their way.
Nathan Connor: I’m thankful for my friends, family, and the opportunity of starting a new family with my best friend.
Steve Nudelberg: Thankful for family, everything else is a distant second
Zack Cohen: I am thankful for the coozie on open waters.
“Only at On the Ball.” I often find myself saying that out loud here at the always-vibrant OTB office. The company culture here is unlike any other.
Since my start here over 6 months ago, I’ve felt fortunate to wake up every day and work in an office that places such an emphasis on personalty, culture, and results. The values and beliefs of this firm runs tantamount to establishing results for our clients and partners.
On that note, I was talking to the team last week about the new kitten that I adopted the day before. As I pass around adorable pictures of my new feline friend, OTB Founder Steve Nudelberg suggested, “hey, why don’t you go ahead and bring the little guy in tomorrow?” At first, the team thought Steve was only kidding around, however, he insisted further and I wound up bringing the kitten in for a day at the office.
Sawyer the Kitten was an honorary member of the team that day. Everyone enjoyed working alongside him and the whole team wound up having a productive day. Having a playful pet crawl across your keyboard as you finish up a Creative Brief for a client was certainly a change of pace. Nobody minded, though.
The day was really a reminder of how much enjoyment and satisfaction we can all get out of a work day here at On the Ball. However, this type of work environment only works if the whole team buys into the system. Like a well-oiled machine, each part has to be functioning smoothly to work well. That is why Steve Nudelberg always keeps an open-door policy and encourages any member of the OTB team to bring their thoughts and ideas to the table.
“I consider company culture as important as the air we breathe. One of the things that I decided to do after my career in the phone businesses was to create a business that I like to relate to sort of a ‘sandbox’ where people can come in and play with their own toys and sort of do what they want as long as we all have the same goal in mind. So, it’s really self-policed and self-managed. There’s no reason why we can’t have fun doing this,” claims Steve Nudelberg.
Written by: Grant Cohen