People often say motivation doesn't last. Neither does bathing—that’s why we recommend it daily.
Arrangemenship is the art of knowing who to meet, when to meet, and what to say to develop meaningful relationships for our clients.
It’s all about knowing how to connect the dots……
The Big Think is an interactive deep dive into all aspects of your business that is designed to uncover strengths, weaknesses, and opportunities specific to your company and brand. On The Ball will create a written action plan following The Big Think strategy session.
Copywriting can be done for press releases, websites, and collateral materials such as sell sheets,…
Copywriting can be done for press releases, websites, and collateral materials such as sell sheets, decks, pamphlets, labels, and anything used to relay your message.
Design is used to create logos, websites, banners, collateral materials, social media assets, and anything…
Design is used to create logos, websites, banners, collateral materials, social media assets, and anything used to represent your brand.
Rebranding is creating a new identity for your brand or product by giving it either a logo, design, sales/social media strategy or a combination thereof.
When you need quality video for your executive publications. Call us for a quote.
Sales training is a valuable tool offered to companies looking to support…
Sales training is a valuable tool offered to companies looking to support current or new sales people to help them and the company grow.
Speaking is offered for any message, motivation, or mentoring you would like to extend in your company or event.
Social media is managed by our team to bring awareness to your brand and develop engaging relationships with your existing and new customers.
We believe in "skin in the game"
A wholly owned subsidiary of On The Ball, A smart way to communicate a message…
The newest and most innovative retail concept, by serial entrepreneur Warren Struhl, where digital photos…
A new product entry that eliminates smells at the source with its odor-break technology. We…
A new product started by a career businesswoman with the opportunity to seize the marketplace.…
From concept development to implementation resulting in equity partnership Sheets® are paper-thin, individually wrapped pocket-sized…
A wholly owned subsidiary of On The Ball, A smart way to communicate a message using customized books.
On the Ball took a taste of our own medicine by launching a health and beauty company in 2009, called PureSuasion. Our first product is an eyelash growth stimulator in the same category as Latisse. The Agency named the company and the product, and created an entire marketing plan, including logos, packaging, web site, distribution and PR.
The newest and most innovative retail concept, by serial entrepreneur Warren Struhl, where digital photos come to life by turning them into physical art. We provided strategic development and partnerships resulting in equity partnership.
A new product entry that eliminates smells at the source with its odor-break technology. We did a complete re-branding with new name, logo, design, social media, and strategic sales development resulting in equity partnership.
A B to C idea born out of the relationship with B to B company USA RAD, a leader in the tele-medicine space. We provided new logo, social media, and strategic development in the marketplace, resulting in equity partnership.
A new product started by a career businesswoman with the opportunity to seize the marketplace. We did naming, logo, design, website design, manufacturing and sourcing, social media, video, and strategic sales development resulting in equity partnership.
From concept development to implementation resulting in equity partnership
Sheets® are paper-thin, individually wrapped pocket-sized strips. No cans. No bottles. Simply place on tongue and your problem dissolves. How? Sheets® are packed with nutrients/vitamins and other active ingredients that, when placed on tongue, will begin to dissolve allowing for easy digestion.
We provided an end-to-end solution including naming, logo, design, website design, manufacturing and sourcing, and sales for a retired entrepreneur who wanted to gain access to the Home Goods market, resulting in equity partnership.
The key is to keep company only with people who uplift you, whose presence calls forth your best.
It's all about the people!
Digital Marketing Division
Social Media Manager
Social Media Manager
Graphic Art Designer
This can be you.
ADDRESS: 7803 SW 6TH COURT, PLANTATION FL 33324
CONTACT: 954.332.2200 | GETONTHEBALL@OTBTHINK.COM
South Florida's Favorite Networking Event
Eat : Drink : Think is The Premier place to network your business to the next level. Created in December by On The Ball Marketing, Eat : Drink : Think connects the dots for networking in business. We open the doors for small business owners, CEO’s, COO’s and Executives to connect with each other to help grow business.
The Ft. Lauderdale event is hosted at the O Lounge, inside the YOLO Restaurant complex at 333 East Las Olas Boulevard, Fort Lauderdale, FL 33301. Guests can attend the event at no cost for registration and will receive complimentary hors d’oeuvres from 5:30pm to 8:00pm every last Tuesday of each Month. There is a cash bar on hand and dress attire is business casual.
Eat : Drink : Think offers the perfect opportunity for local business and community leaders to connect with other businesses in the same market. Instead of pairing with people in the same industry, here you pair with people in different industries. This allows you to make connections where you normally wouldn’t. Instead of a lengthy presentation or boring dinner at a table, Eat : Drink : Think is a full blown networking event. People stand, connect and share business cards and stories.
To join Eat : Drink : Think, simply submit your Name, Company and the names of your Guests and Their companies to: email@example.com
This allows us to have your name added to the email list and your name tag reserved when you RSVP. You will receive all emails related to the invite including each month’s invite. We also encourage everyone to connect with us by liking us on Facebook or joining the group on LinkedIn.
Facebook: Eat : Drink : Think -Facebook
LinkedIn Group: Eat : Drink : Think -LinkedIn
Contact Zack Stein, the Event Manager with On The Ball Marketing by sending him an email: firstname.lastname@example.org
Using social media to communicate to the world
Instagram is today’s hottest social media platform. It is a free mobile photo-sharing app with 80 million users and counting. Instagram has become popular across generations, making it an ideal tool for businesses to market on. Even though businesses are starting to experience this trend, some aren’t sure how to implement it strategically.
1) Go Behind The Scenes
Go behind the scenes with your company on Instagram. Your Instagram should show the details of your company’s culture. It is important to showcase images on your Instagram that your fans can create an emotional connection with. A great example of this is the Miami Marlins. They show fans what they have always wanted to see up close. Whether it’s a photo of players inside the dugout or a photo like the one below, the Marlins’ Instagram portrays a positive, baseball-rich environment that allows their fans to feel connected to their culture. In the photo above, the Marlins capture Christian Yelich signing autographs outside the stadium; this post received over 2,000 likes and fans.
2) Create one # for your brand to connect with fans
Hashtags make it easy for you to collect photos from your followers around a certain theme. Because the Instagram community is use to searching for hashtags that capture their interests, it is important to look for ones that are frequently used and searched for. Hashtags are also a great way to create a winning, integrated campaign. Several brands have already taken advantage of the hashtags feature and Dunkin Donuts is at the top of the list with their #MyDunkin campaign.
Dunkin Donuts enlisted their loyal social fans to create content by sharing their experience with the brand using #MyDunkin. By using the #MyDunkin hashtag, the company can gather content from all social media platforms, including Instagram! Dunkin’ utilized this strategy to stay relevant and engage with consumers on a daily basis.
3) Generate a flexible posting plan
Although you may have thought that, as a business, you need to post everyday, that isn’t always the case. Because Instagram is mostly laid back, if you start posting too often you may saturate your follower’s feeds. Decide what you want to post for the week and schedule the posts in a content calendar. Once you get into a good flow of posting, track what is working and what isn’t working and adjust accordingly.
4) Incorporate Fans
Use fan-generated content to enhance and personalize your brand. Ask fans to get involved. Starbucks did an Instagram campaign where they asked their followers to “Show your #SipFace” during their Frappuccino season. Participants took pictures of themselves sipping their Frappuccinos and uploaded them with #SipFace.
5) Use the Power of Simple Imagery
Imagery can go a long way, especially on Instagram. With the right creativity, you can bring your brand to life. Chobani uses the power of imagery to push beyond the common perception of yogurt as a breakfast staple and showcase it as a core ingredient- a healthy substitute- in donuts, pasta, and even meatballs! They have found power and creativity on Instagram, which makes the possibilities for them endless. If a business finds a way to use Instagram for inspiration that’s still relatable, they will capture and retain the right audience for a lifetime.
If you take away anything from this blog, we hope you now understand that Instagram is a place where a community comes together and shares what they love with the world. These are just a few tips on how you can use Instagram to create a presence for your business and build brand awareness. Research the companies listed above, and we are sure you will come up with a way to enhance your brand as well, through these 5 tips.
For the past few years, we’ve been discussing various forms of marketing on this blog. We’ve touched on social media marketing, video marketing, email marketing and much more. One thing we’ve yet to dive into, however, is “mobile marketing” And no, this does not refer to marketing on-the-go or some graphic slapped on the side of a van advertising for all the highway divers on the interstate to see. What we are talking about is marketing on your smart phones.
This year, Americans are on pace to spend more time on digital devices than in front of their televisions according to a study released by eMarketer on Thursday. You can rarely have a conversation with anyone these days without them glancing down at their iPhone or Android. Whether it’s surfing the web, checking for notifications on Facebook/Twitter, or just sending a text, our eyeballs are glued to our phones. Brands are well are aware of this and the smart ones are taking full advantage.
So let’s look at a few of the ways in which brands are marketing through mobile devices.
1. Facebook: 47% of Americans say Facebook is their number 1 influencer of purchasing decisions according to MobileMarketingWatch.com Facebook ads are increasing in number on our mobile devices and swaying more purchasers everyday.
2. Mailchimp: This nifty e-mail marketing service perfectly integrates to your smart phone, and that is ideal for marketers because most people check their email through their smart phones anyway.
3. TextUs.Biz: A recent Time magazine mobility poll found that 32% of people would rather text than talk if given a choice. With this in mind, TextUs.Biz allows businesses to send and receive texts from customers via their computer or iPad. Small businesses can use the service to send customer appointment reminders or group promotional offers, while customers can use it to text the company’s main business phone number to request an appointment or reservation.
In reality, this list could go on and on. Whether it’s ESPN.com or a standard google search for the best apple pie recipe, general web access on your mobile device gives brands the ultimate opportunity to get their message in front of millions, if not billions, of eyeballs. The more and more attached we become to our cell phones, the more and more brands will capitalize on it; plain and simple!
Each day, over 100 million Americans watch some sort of online video, according to comScore’s 2012 US Digital Future In Focus report. Think about that for a moment. That’s nearly a third of the entire American population! These numbers show a 43% increase of online video viewers per day since 2010.
So what’s changed? Why video and why now?
The answer is not as simple as you may think. Part of the reason video is so massively popular is that it’s just easier to reach a consumer that way. People enjoy being visually stimulated, entertained and made to laugh. However, the ultimate answer is more complex than all that.
Creating quality relatable video is vital to the success of one’s brand nowadays. If your video is funny enough, heart-warming enough, inspiring enough, people will buy your product without even giving a damn what it actually is!
Companies are endlessly trying to assess and impress their demographic, and with video, there is an even greater chance to make an impact. Why is that? We’ll explain soon enough!
These days, the sources of video are seemingly endless. Facebook, instagram, vine, vimeo and youtube all allow us to upload our videos with ease. With the click of a button, our videos are catapulted into internet cyberspace for the whole world to feast their eyes upon.
So, video is easy, it’s relatable, it stimulates us visually but we’ve yet to answer the question. Why Video? Why is video anywhere and everywhere? The real reason: THE ABILITY TO SHARE.
Sharing is caring
Sharing video with friends, family and anyone else in the universe has become the technological phenomenon of the 21st century.
If you see a video you love and you want to share it, with the simplest of steps you can extend that video out to one friend, a group of friends, or an entire community that shares similar interests.
With Twitter, Instagram, Facebook, etc, we use hashtags to involve an entire network of people with shared interests. “You like sports? Check out this incredible slam dunk from last night’s game! #Basketball #SlamDunk.” Now your video is readily accessible to anyone on the planet who shows an interest in basketball and/or slam dunks.
That’s why we share every last bit of video with others. We feel they may gain enjoyment out of it as well. It helps us relate to others just as brands are attempting to relate to consumers.
Brands no longer need to hone in on one segmented demographic. They don’t have to spend painstaking time and effort perfecting the precise, unique message they’re trying to convey. They can have a dozen different messages for a dozen different communities and those that appreciate will share with their friends or networks. Most TV commercials are on youtube now, too. So if you missed it live, chances are someone you know shared it online already. Happy sharing, everyone!
Written by Grant Cohen
BY LYNDSI STAFFORD
Since 1919, Junior Achievement USA has reached more than 4.4 million students per year, preparing young people to succeed in the global economy. Over 202,525 teaching volunteers walk into the classroom with the goal of inspiring, educating and changing the lives of these young minds.
I am one of the 202,525 volunteers walking into the classroom with a lesson plan in hand and a classroom full of eager learners. For the past five weeks, I have come to know the young minds of our next generation, and I could not be more pleased.
Each week, for one hour, I teach a class on entrepreneurship and the elements of starting a business. (A perfect lesson plan for an On the Ball thinker who has seen the ups and downs of business creation.)
The students are taught about being informed entrepreneurs, producing the right product, marketing to the right demographics, competitive advantages and ethics, all while creating their own mock business plan.
After scribing away at their business plans, I call upon Jamie. She is student at Plantation High School with aspirations to be the first of her family to attend college and receive her business degree. She stands tall in front of the class as she reads her mission statement and explains why her company will succeed above the competition.
The prose is eloquently written and well thought out, detailing her technology software and its benefits to help low income families with money troubles.
Others create fashion companies with unique flare, record companies to sign their fellow classmates’ bands and even a non-profit to assist the homeless.
The ideas are endless and the motivation is worth noting. I leave each class with a sense of ease, knowing that the next generation is bright, eager and ready to make a difference.
Junior Achievement provides the building blocks for the future Bill Gates, Howard Schultz or even Wayne Huizenga. I am thankful for the opportunity.
BY GRANT COHEN
Love is in the air everywhere we look these days.
It is, quite possibly, the most polarizing time of the year. This is one of your favorite holidays if you are the recipient of the loveliest bouquet and biggest box of chocolate in the office, making all of your female co-workers green with envy. If you are single, however, you may not exactly be “feeling the love.”
We’re speaking, of course, about Valentine’s Day.
While some of you feel this holiday is pointless, you’re incorrect. To those of you who understand that this holiday is simply a clever way to send a good, old-fashioned “shot to the heart” to the U.S. economy, you are on the money (quite literally).
In 2014, Valentine’s Day is estimated to contribute around $17.3 billion to the economy, according to the National Retail Federation.
For the past two weeks, every time you turn on the television, flip the dial on the radio or log onto Facebook, you’re seeing advertisements for flower arrangement websites offering a “special promo code” for a Valentine’s Day “discount.” Every corner of the market has been tapped and touched all in order to offer YOU, the consumer, the very best deals.
These days, shoppers have an even wider access to gifts for their loved ones by use of online shopping on mobile and tablet devices. Nearly one third of tablet owners (32.2%) will research products, prices, and retailer information, redeem coupons and purchase products from their device.
It’s like Cyber Monday in February! Much “love” to whomever invented this special holiday. The economy is forever indebted to you.
If you do have a loved one to cherish, do just that, cherish them. If not, this particular Valentine’s day falls on a Friday! Go ahead and reap the benefits of the single life.
BY BRITTANY D’ANNUNZIO
It’s been predicted that visual media will become one of this year’s biggest content marketing trends, and it’s easy to say why. Humans are hard-wired to respond to imagery and there’s value in leveraging this instinct for brands. As “Fast Company” wrote in a story late last year, “Two years ago, marketers were spreading the maxim that ‘content is king,’ but now, it seems, ‘a picture really is worth a thousand words.’”
The infographic from On The Ball (below) includes four reasons to include imagery in your content marketing strategy whether it’s through video, on Pinterest, posted on Facebook or created as an infographic.
Furthermore, it shows that 90% of information transmitted to the brain is visual, 40% of people will respond better to visual information than plain text, and 46.1% of people say a website’s design is the #1 criterion for discerning the creditability of the company.
Have any other reasons to include imagery in your content marketing strategy? Please share with us in the comments section below!
BY GRANT COHEN
Facebook is the most widely used social media platform in the world.
Can you guess who comes right after Facebook?
Hint: It’s NOT twitter.
Google+ is the 2nd largest social media platform on the planet right now.
There are over 300 MILLION users on Google+. What’s more impressive is the rapid level of growth Google+ experienced in its early days. After just two weeks of existence, G+ had 10 million users. After a month? 25 million!
What makes Google+ different, though?
Besides a unique look and feel, G+ provides countless useful features that make it worth the user’s while. For instance, photography is huge. Google+ has 1.5 billion photos uploaded each week. With the Google+ Creative Kit, you can edit your photos right on the site or mobile device. Not to mention, G+ includes the Auto Awesome feature. The new, multi-faceted photography feature that you need to see to believe!
The “Communities” feature allows you to subscribe to a page of all the world’s posts dedicated to one particular topic (i.e. fantasy football, video games, track and field, etc).
How is Google+ an effective tool for brands and businesses?
The Google ‘Hangout’ feature allows you to hold video conferences with up to 10 people (15 people with business account) at a time. This feature may also be used for interviews, global meetings and group projects.
It should also be noted that there is a higher probability that Google ranks content higher on its search engine listings when you post on G+ as opposed to Facebook or Twitter. Also, the more G+ followers you have, the higher you are ranked on Google’s search engine. A G+ follower does more for your SEO than a Facebook friend or Twitter follower.
Google Plus is an incredible way to meet new people, connect with prospective customers, and deepen relationships with your consumers. Try it out for yourself!
When we talk about “good nights” during the holiday season, we think of spending time near the tree with our families, sipping eggnog and reminiscing. There’s something truly special about this time of year, which puts people in a naturally cheerful spirit that can produce the best of nights.
Before capping off the year at OTB, Principal Thinker decided to extend a gratitude to all of us at the company and treat us to a night out at the Improv! But first, Secret Santa gift exchange! Each member of the team traded gifts to the co-worker we were paired up with. But then, a special surprise: Steve gave everyone in the office a personal note in a copy of Gary Vaynerchuk’s newest book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World.
From there, we headed out. We started off by kicking back at Hard Rock as a team, reviewing the year’s greatest triumphs and even touching on some of the low moments of the year, in hopes to improve for the future.
After a couple hours, we walked into the show. Each one of us fell prey to the raucous comedy that we witnessed that night as we were all cracking up and laughing out loud throughout.
Company culture like this is no accident. We ended our year on a great note because we all took the time to get together and make it happen. We’ve created a sandbox here where we can all come to play with different toys and tools and each contribute something unique to the team. This approach makes for effective results and a wonderful work environment. Here at OTB, the holidays truly are HAPPY.