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We physically and socially
connect your business

Services

People often say motivation doesn't last. Neither does bathing—that’s why we recommend it daily.

Strategy

arrangemenship

Arrangemenship is the art of knowing who to meet, when to meet, and what to say to develop meaningful relationships for our clients.

It’s all about knowing how to connect the dots……

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big-think

The Big Think is an interactive deep dive into all aspects of your business that is designed to uncover strengths, weaknesses, and opportunities specific to your company and brand. On The Ball will create a written action plan following The Big Think strategy session.

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Creative

copywriting

Copywriting can be done for press releases, websites, and collateral materials such as sell sheets, decks, pamphlets, labels, and anything used to relay your message.

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design

Design is used to create logos, websites, banners, collateral materials, social media assets, and anything used to represent your brand.

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rebranding

Rebranding is creating a new identity for your brand or product by giving it either a logo, design, sales/social media strategy or a combination thereof.

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video

When you need quality video for your executive publications. Call us for a quote.

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Execution

sales

Sales training is a valuable tool offered to companies looking to support current or new sales people to help them and the company grow.

Speaking is offered for any message, motivation, or mentoring you would like to extend in your company or event.

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socialmedia

Social media is managed by our team to bring awareness to your brand and develop engaging relationships with your existing and new customers.

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Partners

We believe in "skin in the game"

onthebook

On The Book

A wholly owned subsidiary of On The Ball, A smart way to communicate a message…

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cileasquare

Cilea

On the Ball took a taste of our own medicine by launching a health and…

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polaroidf

Polaroid Fotobar

The newest and most innovative retail concept, by serial entrepreneur Warren Struhl, where digital photos…

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squelchsplat

Squelch

A new product entry that eliminates smells at the source with its odor-break technology. We…

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secondopinions

Second Opinions

A B to C idea born out of the relationship with B to B company…

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counteract

Counter Act

A new product started by a career businesswoman with the opportunity to seize the marketplace.…

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sheets

Sheets Brand

From concept development to implementation resulting in equity partnership Sheets® are paper-thin, individually wrapped pocket-sized…

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myownersbox

My Owners Box

We provided an end-to-end solution including naming, logo, design, website design, manufacturing and sourcing, and…

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onthebook

On The Book.

Posted on: April 14, 2013 by bamos | Category: Partners | Tags:

A wholly owned subsidiary of On The Ball, A smart way to communicate a message using customized books.

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cileasquare

Cilea.

Posted on: April 14, 2013 by bamos | Category: Partners | Tags:

On the Ball took a taste of our own medicine by launching a health and beauty company in 2009, called PureSuasion. Our first product is an eyelash growth stimulator in the same category as Latisse. The Agency named the company and the product, and created an entire marketing plan, including logos, packaging, web site, distribution and PR.

Website: Cilealash.com, Facebook, Twitter, Pinterest, Google+

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polaroidf

Polaroid Fotobar.

Posted on: April 14, 2013 by bamos | Category: Partners | Tags:

The newest and most innovative retail concept, by serial entrepreneur Warren Struhl, where digital photos come to life by turning them into physical art. We provided strategic development and partnerships resulting in equity partnership.

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squelchsplat

Squelch.

Posted on: April 4, 2013 by bamos | Category: Partners | Tags:

A new product entry that eliminates smells at the source with its odor-break technology. We did a complete re-branding with new name, logo, design, social media, and strategic sales development resulting in equity partnership.

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secondopinions

Second Opinions.

Posted on: April 4, 2013 by bamos | Category: Partners | Tags:

A B to C idea born out of the relationship with B to B company USA RAD, a leader in the tele-medicine space. We provided new logo, social media, and strategic development in the marketplace, resulting in equity partnership.

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counteract

Counter Act.

Posted on: April 4, 2013 by bamos | Category: Partners | Tags:

A new product started by a career businesswoman with the opportunity to seize the marketplace. We did naming, logo, design, website design, manufacturing and sourcing, social media, video, and strategic sales development resulting in equity partnership.

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sheets

Sheets Brand.

Posted on: April 4, 2013 by bamos | Category: Partners | Tags:

From concept development to implementation resulting in equity partnership

Sheets® are paper-thin, individually wrapped pocket-sized strips. No cans. No bottles. Simply place on tongue and your problem dissolves. How? Sheets® are packed with nutrients/vitamins and other active ingredients that, when placed on tongue, will begin to dissolve allowing for easy digestion.

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myownersbox

My Owners Box.

Posted on: April 4, 2013 by bamos | Category: Partners | Tags:

We provided an end-to-end solution including naming, logo, design, website design, manufacturing and sourcing, and sales for a retired entrepreneur who wanted to gain access to the Home Goods market, resulting in equity partnership.

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Clients

The key is to keep company only with people who uplift you, whose presence calls forth your best.

Legal

  • Canter Law
  • Ellis and Goldberg
  • Frank, Weinberg, and Black
  • The Brand Liaison

Fitness

  • Commit2bfit
  • Golds Gym
  • The Great Office Escape

Entertainment

  • Barbie™ The Dreamhouse Experience
  • BB&T Center
  • Club Red
  • G4Productions
  • Wizard World Comicon

Travel

  • American Airlines
  • Aventura Worldwide
  • Ice Portal
  • ImagePhoto
  • OnTv

Sports

  • Baron
  • Club Red
  • Don Shula
  • Dolphin Digest
  • Florida Marlins
  • Florida Panthers
  • LA Stadium
  • Miami Dolphins
  • Sam Madison
  • ForeFront Golf
  • Six Degrees
  • Pro-Circuit Stringing
  • TSS Photography
  • Wannaplaya.com

Retail

  • Art of Shaving
  • Bal Harbour
  • Capitol Lighting
  • Downtown At The Gardens
  • Eckerd Drug
  • Polaroid
  • TurnStyle
  • TY-Group

Product

  • Bed Bug Rid
  • Cape North Vodka
  • CounterAct
  • Cilea
  • EZ Indoor Garden
  • Gladiator Project
  • Mama J
  • My Owners Box
  • Orzell Vodka
  • Plaqueworthy
  • rawJUCE
  • Sheets
  • Squelch
  • Starwhite
  • Toobeez
  • Wizard Creations
  • You In A Nutshell

Non-Profit

  • Andy’s Pasta Dinner
  • Call of The Game
  • Laurens Kids
  • Nick Saban
  • 2-1-1 Broward
  • Pockets and Sockets
  • The Corporate Run

Other

  • Ask Dan and Mike
  • Broken Sound
  • Definitive Resources
  • Enervation Lighting
  • Lifestyle Media Group
  • Service America
  • The Keynote Group

Technology

  • Admobilize
  • Comcast
  • Coupster
  • Forma Technology
  • IT Authorities
  • Microsoft
  • SynaBee
  • Thin Solutions
  • USARAD
  • USIS
  • XMRI.com
  • Vertical Computer

Financial

  • Alter Surety
  • American Bancard
  • Bank United
  • Co-Advantage
  • Fairway Insurance
  • Merrill Lynch
  • RPM/FILEnetics
  • The Eppy Group
  • Thirty 6 Trees

Medical

  • Atlantic Dental
  • Careington
  • Carewell
  • Edify
  • HealthLink
  • Hear USA
  • Humana-Shula
  • Dr. Zin Apothecary

Construction

  • Grounds Group
  • Tropical Roofing
  • Miller Construction
  • OK Generators
  • Procacci

Food and Beverage

  • Boca Java
  • Cold Stone Creamery
  • Flamma’s Steakhouse
  • Gold Coast Beverage Distribution
  • Kana Coffee
  • Panera Bread
  • Southern Wine and Spirits
  • WineStyles

Thinkers

It's all about the people!

Steve


Principal

David


Managing Partner

Brandamos


Digital Marketing Division

Michelle


Business Development

Zack


Business Development

Lyndsi


Account Management

Grant


Social Media Manager

Brittany


Social Media Manager

David M.


Graphic Art Designer

Giana


Who’s Next


This can be you.

Contact Us

ADDRESS: 7803 SW 6TH COURT, PLANTATION FL 33324

CONTACT: 954.332.2200 | GETONTHEBALL@OTBTHINK.COM

Eat. Drink. Think.

South Florida's Favorite Networking Event

eatdrinkthink1 eatdrinkthink3 eatdrinkthink5

WHAT IS IT?

Eat : Drink : Think is The Premier place to network your business to the next level. Created in December by On The Ball Marketing, Eat : Drink : Think connects the dots for networking in business. We open the doors for small business owners, CEO’s, COO’s and Executives to connect with each other to help grow business.

WHERE IS IT?

The Ft. Lauderdale event is hosted at the O Lounge, inside the YOLO Restaurant complex at 333 East Las Olas Boulevard, Fort Lauderdale, FL 33301. Guests can attend the event at no cost for registration and will receive complimentary hors d’oeuvres from 5:30pm to 8:00pm every last Tuesday of each Month. There is a cash bar on hand and dress attire is business casual.

WHY THIS EVENT?

Eat : Drink : Think offers the perfect opportunity for local business and community leaders to connect with other businesses in the same market. Instead of pairing with people in the same industry, here you pair with people in different industries. This allows you to make connections where you normally wouldn’t. Instead of a lengthy presentation or boring dinner at a table, Eat : Drink : Think is a full blown networking event. People stand, connect and share business cards and stories.

HOW DO I JOIN?

To join Eat : Drink : Think, simply submit your Name, Company and the names of your Guests and Their companies to: rsvp@eatdrinkthinkflorida.com

This allows us to have your name added to the email list and your name tag reserved when you RSVP. You will receive all emails related to the invite including each month’s invite. We also encourage everyone to connect with us by liking us on Facebook or joining the group on LinkedIn.

Facebook: Eat : Drink : Think -Facebook

LinkedIn Group: Eat : Drink : Think -LinkedIn

Contact Zack Stein, the Event Manager with On The Ball Marketing by sending him an email: manager@eatdrinkthinkflorida.com

On The Blog

Using social media to communicate to the world

instagram-for-business

5 Ways to Rock Insta...

  Instagram is today’s hottest social media platform. It is a free mobile photo-sharing app…

Read More

Screen Shot 2014-04-11 at 10.27.01 AM

Mobile Marketing: Th...

For the past few years, we’ve been discussing various forms of marketing on this blog.…

Read More

how-to-blog-blackboard-classroom_id785240_size485

5 Ways to Make Your ...

When I first learned about blogs, they consisted of preteen girls discussing their tumultuous day…

Read More

Screen Shot 2014-03-21 at 11.42.34 AM

Marketing in Motion:...

Each day, over 100 million Americans watch some sort of online video, according to comScore’s…

Read More

Screen Shot 2014-03-14 at 10.51.32 AM

3 Questions to Ask W...

You have probably heard this question over and over again from your clients: “what good…

Read More

OTB Blog

Why Pinterest is Bec...

BY GIANA PACINELLI Since it’s launch in 2011, Pinterest has made waves in the social…

Read More

OTB Blog

My experience teachi...

BY LYNDSI STAFFORD Since 1919, Junior Achievement USA has reached more than 4.4 million students…

Read More

2f25658

Why LinkedIn Should ...

BY BRITTANY D'ANNUNZIO LinkedIn is a social networking website for people in professional careers. LinkedIn…

Read More

love_is_in_the_air_by_tomatokisses

Big Bucks For Big Lo...

BY GRANT COHEN Love is in the air everywhere we look these days. It is,…

Read More

Social media on Smartphone

The ABC’s of S...

BY MICHELLE ESPOSITO Are you feeling desperate after your company announces they hired a trainer…

Read More

Imagery

The Importance of Im...

BY BRITTANY D'ANNUNZIO It's been predicted that visual media will become one of this year's…

Read More

google plus

Inside the Wonderful...

  BY GRANT COHEN Facebook is the most widely used social media platform in the…

Read More

instagram-for-business

5 Ways to Rock Instagram For Businesses.

Posted on: April 18, 2014 by brittany | Category: On The Blog | Tags: instagram, instagram app, instagram for business, instargram marketing, social media for business, social media marketing

 

Instagram is today’s hottest social media platform. It is a free mobile photo-sharing app with 80 million users and counting. Instagram has become popular across generations, making it an ideal tool for businesses to market on. Even though businesses are starting to experience this trend, some aren’t sure how to implement it strategically.

instagram-for-businessFor those who are new to Instagram for business, welcome to Instagram 101. Following these five tips on Instagram for business will ensure you are utilizing the app to its utmost potential.

1) Go Behind The Scenes

Go behind the scenes with your company on Instagram. Your Instagram should show the details of your company’s culture. It is important to showcase images on your Instagram that your fans can create an emotional connection with. A great example of this is the Miami Marlins. They show fans what they have always wanted to see up close. Whether it’s a photo of players inside the dugout or a photo like the one below, the Marlins’ Instagram portrays a positive, baseball-rich environment that allows their fans to feel connected to their culture. Screen Shot 2014-04-17 at 4.15.21 PMIn the photo above, the Marlins capture Christian Yelich signing autographs outside the stadium; this post received over 2,000 likes and fans.

 

2) Create one # for your brand to connect with fans

Hashtags make it easy for you to collect photos from your followers around a certain theme. Because the Instagram community is use to searching for hashtags that capture their interests, it is important to look for ones that are frequently used and searched for. Hashtags are also a great way to create a winning, integrated campaign. Several brands have already taken advantage of the hashtags feature and Dunkin Donuts is at the top of the list with their #MyDunkin campaign.

Screen Shot 2014-04-17 at 9.58.46 PM

Dunkin Donuts enlisted their loyal social fans to create content by sharing their experience with the brand using #MyDunkin. By using the #MyDunkin hashtag, the company can gather content from all social media platforms, including Instagram! Dunkin’ utilized this strategy to stay relevant and engage with consumers on a daily basis.

3) Generate a flexible posting plan

Although you may have thought that, as a business, you need to post everyday, that isn’t always the case. Because Instagram is mostly laid back, if you start posting too often you may saturate your follower’s feeds. Decide what you want to post for the week and schedule the posts in a content calendar. Once you get into a good flow of posting, track what is working and what isn’t working and adjust accordingly.

4) Incorporate Fans

Use fan-generated content to enhance and personalize your brand. Ask fans to get involved. Starbucks did an Instagram campaign where they asked their followers to “Show your #SipFace” during their Frappuccino season. Participants took pictures of themselves sipping their Frappuccinos and uploaded them with #SipFace.

SipFace2

5) Use the Power of Simple Imagery

Imagery can go a long way, especially on Instagram. With the right creativity, you can bring your brand to life.  Chobani uses the power of imagery to push beyond the common perception of yogurt as a breakfast staple and showcase it as a core ingredient- a healthy substitute- in donuts, pasta, and even meatballs! They have found power and creativity on Instagram, which makes the possibilities for them endless. If a business finds a way to use Instagram for inspiration that’s still relatable, they will capture and retain the right audience for a lifetime.

Screen Shot 2014-04-17 at 9.38.25 PM

If you take away anything from this blog, we hope you now understand that Instagram is a place where a community comes together and shares what they love with the world. These are just a few tips on how you can use Instagram to create a presence for your business and build brand awareness. Research the companies listed above, and we are sure you will come up with a way to enhance your brand as well, through these 5 tips.

 

 

 

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Mobile Marketing: The Way of the Future.

Posted on: April 11, 2014 by Grant | Category: On The Blog | Tags: advertising, branding, brands, capitalism, cell phones, email, email marketing, facebook, mailchimp, marketers, marketing, mobile, mobile advertising, mobile devices, mobile marketing, mobile startups, smart phone, text, text message, texting, twitter

Screen Shot 2014-04-11 at 10.28.01 AM

For the past few years, we’ve been discussing various forms of marketing on this blog. We’ve touched on social media marketing, video marketing, email marketing and much more. One thing we’ve yet to dive into, however, is “mobile marketing” And no, this does not refer to marketing on-the-go or some graphic slapped on the side of a van advertising for all the highway divers on the interstate to see. What we are talking about is marketing on your smart phones.

This year, Americans are on pace to spend more time on digital devices than in front of their televisions according to a study released by eMarketer on Thursday. You can rarely have a conversation with anyone these days without them glancing down at their iPhone or Android. Whether it’s surfing the web, checking for notifications on Facebook/Twitter, or just sending a text, our eyeballs are glued to our phones. Brands are well are aware of this and the smart ones are taking full advantage.

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So let’s look at a few of the ways in which brands are marketing through mobile devices.

1. Facebook: 47% of Americans say Facebook is their number 1 influencer of purchasing decisions according to MobileMarketingWatch.com  Facebook ads are increasing in number on our mobile devices and swaying more purchasers everyday.

2. Mailchimp: This nifty e-mail marketing service perfectly integrates to your smart phone, and that is ideal for marketers because most people check their email through their smart phones anyway.

3. TextUs.Biz: A recent Time magazine mobility poll found that 32% of people would rather text than talk if given a choice. With this in mind, TextUs.Biz allows businesses to send and receive texts from customers via their computer or iPad. Small businesses can use the service to send customer appointment reminders or group promotional offers, while customers can use it to text the company’s main business phone number to request an appointment or reservation.

In reality, this list could go on and on. Whether it’s ESPN.com or a standard google search for the best apple pie recipe, general web access on your mobile device gives brands the ultimate opportunity to get their message in front of millions, if not billions, of eyeballs. The more and more attached we become to our cell phones, the more and more brands will capitalize on it; plain and simple!

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5 Ways to Make Your Blog More Share Worthy.

Posted on: April 4, 2014 by giana | Category: On The Blog | Tags: advertising, audience, blog, blogger, blogging, branding, business, content, content creation, customers, emarketer, engagement, engaging, google, marketers, marketing, marketing strategy, self expression, share worthy, sharing, Social Media, social media platforms, strategy, success, target audience, twitter, writing

iStock_000008508482XSmall

When I first learned about blogs, they consisted of preteen girls discussing their tumultuous day at school. Since then, this medium for self-expression has taken on a whole new meaning with expedited popularity. According to research taken from eMarketer, in 2011, 53.5% of Internet users (almost 123 million people) were reading blogs on a daily basis. As this trend continues to rise, blogging has become almost a necessity for brand awareness, both personally and professionally. This news may come as a shock to marketers, who tend to put minimal focus into running a public blog. According to the Search Engine Journal, although 93 percent of marketers are using social media, only nine percent employ full-time bloggers.

Using the following tips will not only improve your blog’s content but encourage your audience to share it with others as well!

how-to-blog-blackboard-classroom_id785240_size485

1.    Identify a problem and offer a solution

With more bloggers out there than ever before, the quality of content that others are producing puts marketers at a competitive disadvantage. Thus, the simplest way to intrigue your audience is to discuss and solve a problem that they will most likely be searching the web for. If you can solve one problem for them, it’s likely to assume you can solve more. Now you’ve earned a loyal reader!

2.    All about the timing

When you’re solving a problem, make sure it’s a timely problem. Which sports season is currently going on? Who is the most talked-about celebrity of the week? It’s all about determining what your audience will be searching for and how your blog can position itself within that search.

3.    Keep it simple

These days, it’s not even about the words but the ease in which the information is disseminated into your mind. Readability is incredibly important when composing a blog. For example, blog topics highlighting the “Top 5” or a “How To” immediately compel a reader to want to read more. Best of all, these blogs are broken down into steps, making it very easy for a reader to quickly skim before determining if they want to read the post in its entirety. Were you more intrigued because this blog headlined the top 5 steps to a share worthy blog?  Other ways to increase your readability is to break your sentences into smaller chunks, utilize sub headings and make your formatting visually appealing. Less really is more in this technologically driven economy!

4.    Mention influencers and let them know

If you’re trying to get your blog to go viral, this is the way to do it. Instead of focusing on marketing to your audience, try marketing directly to those who influences your audience. By mentioning influencers in your content, and letting them know (via Facebook, Twitter or Google+) you can exponentially improve the amount of social shares for your post. At On The Ball, if we share an article on our social media channels, we make sure to tag the author in our post. The comments are always favorable, and often shared! Who doesn’t love to be talked about?

5.    Spend as much time writing as you do sharing

 You love your blog. The content is timely, hilarious and, most importantly, share-worthy! You’ve just clicked the ‘publish’ button. Voila, you’re done, right?

Wrong. As a rule of thumb, you should expect to spend as much time sharing your published blog as you did writing it. This includes adding metatags, sharing across all of your social media platforms, and getting the rest of your team to share it as well. Start with who your target audience is and where they hang out online. Then put your blog in front of them, but in a way that’s engaging rather than commercialized.

While these 5 tips will not transform your blog and your position in the marketplace overnight, devoting more time to following these guidelines will help you develop more interesting, valid content that will make others eager to share with their networks!  If you gain success, do not forget to share with us as well!

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Marketing in Motion: Video is Vital.

Posted on: March 21, 2014 by Grant | Category: On The Blog | Tags: branding, brands, commercials, facebook, imagery, instagram, marketing, television, tv, Video, Videos, view, watch, youtube

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Each day, over 100 million Americans watch some sort of online video, according to comScore’s 2012 US Digital Future In Focus report. Think about that for a moment. That’s nearly a third of the entire American population! These numbers show a 43% increase of online video viewers per day since 2010.

So what’s changed? Why video and why now?

The answer is not as simple as you may think. Part of the reason video is so massively popular is that it’s just easier to reach a consumer that way. People enjoy being visually stimulated, entertained and made to laugh. However, the ultimate answer is more complex than all that.

Creating quality relatable video is vital to the success of one’s brand nowadays. If your video is funny enough, heart-warming enough, inspiring enough, people will buy your product without even giving a damn what it actually is!

Companies are endlessly trying to assess and impress their demographic, and with video, there is an even greater chance to make an impact. Why is that? We’ll explain soon enough!

These days, the sources of video are seemingly endless. Facebook, instagram, vine, vimeo and youtube all allow us to upload our videos with ease. With the click of a button, our videos are catapulted into internet cyberspace for the whole world to feast their eyes upon.

So, video is easy, it’s relatable, it stimulates us visually but we’ve yet to answer the question. Why Video? Why is video anywhere and everywhere? The real reason: THE ABILITY TO SHARE.

Sharing is caring

Sharing video with friends, family and anyone else in the universe has become the technological phenomenon of the 21st century.

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If you see a video you love and you want to share it, with the simplest of steps you can extend that video out to one friend, a group of friends, or an entire community that shares similar interests.

With Twitter, Instagram, Facebook, etc, we use hashtags to involve an entire network of people with shared interests. “You like sports? Check out this incredible slam dunk from last night’s game! #Basketball #SlamDunk.” Now your video is readily accessible to anyone on the planet who shows an interest in basketball and/or slam dunks.

That’s why we share every last bit of video with others. We feel they may gain enjoyment out of it as well. It helps us relate to others just as brands are attempting to relate to consumers.

Brands no longer need to hone in on one segmented demographic. They don’t have to spend painstaking time and effort perfecting the precise, unique message they’re trying to convey. They can have a dozen different messages for a dozen different communities and those that appreciate will share with their friends or networks. Most TV commercials are on youtube now, too. So if you missed it live, chances are someone you know shared it online already. Happy sharing, everyone!

Written by Grant Cohen

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3 Questions to Ask When Measuring your Social Media ROI.

Posted on: March 14, 2014 by brittany | Category: On The Blog | Tags: bounce rate, content marketing, conversion rate, conversions, Digital Marketing, facebook, google analytics, instagram, marketing, pinterest, return on investment, roi, Social Media, social media ROI, tracking, tracking code, traffic conversion, twitter

You have probably heard this question over and over again from your clients: “what good are likes, retweets, shares, and comments over social media if they don’t add to my company’s bottom line?”

Tracking your client’s ROI is key to the success of social media and can put your client at ease. When tracked and tweaked properly, social media can help a business grow and remain ahead of the competition. Tracking social efforts allows companies to quickly measure what is working and what is not.

We all know time is precious. Therefore, it is critical to know what to do more of and what to stop doing, in real- time. The only way to do this is to track results on a daily basis. 

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Here are 3 questions to ask when measuring your social media ROI:

The easiest way to measure social media success is by tracking the number of website conversations that come from your social media accounts. The best way to do is this is with classic website analytics. At On the Ball, we use Google Analytics to track results for our clients. Google Analytics is a popular free website metrics tool.

It allows you to track where your customers go once they click on a link from content on your social media channels. Google Analytics will show you which social media channel they came from, how many people clicked on the link, whether they came from a desktop, tablet, or phone, the bounce rate, and even the conversation.

Before you can start Google Analytics, you will have to set up goals for various types of conversions. Are you looking to generate a sale, a lead, fill out a contact form, or download a coupon? Once you set up a goal for the campaign, you can move further with the social conversion data.  This can be found in Google Analytics by going to ‘Traffic Sources,’ then choosing ‘Social,’ and clicking ‘Conversions.’ You will be able to follow the campaign through there and more accurately measure results.

 

conversion-tracking

We suggest you constantly post meaningful, brand-authentic content across all of your social channels. The best way to do this is to define your ideal customer base, determine exactly what is important for them to know about your brand, deliver that information in a compelling way, and develop a level of trust that will make it easy for them to buy from you.

You will start to notice a trend on what kind of content your followers like, share, and comment on the most frequently. The more you engage with your followers, the more they’ll share your content, which can potentially lead to more conversions and sales. Though this isn’t always guaranteed when it comes to social media, it is the best place to start.

Even though likes and followers are exciting to see, it’s important that you focus your campaign on actual results. When you can show a client how one social media post led to this conversion, they will be more inclined to believe in social media and the magic it can bring to their business.

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Why Pinterest is Becoming Predominant in the Social Media World.

Posted on: March 7, 2014 by Lyndsi | Category: On The Blog | Tags: advertising, branding, business, marketing, pinterest, Retail, Social Media, social media strategy, success

BY GIANA PACINELLI

Since it’s launch in 2011, Pinterest has made waves in the social media realm amongst consumers. As imagery continues to rise in content marketing, brands are making their move onto Pinterest as well.

What is Pinterest?

Pinterest would fit into a category called “visual bookmarketing.” Similar to Tumblr, the service lets you “pin” any photo from the Internet to a “board” on its site, to share with their followers. Ranging from food recipes to arts and craft ideas, Pinterest has continued to expand and gain popularity.

pinterest_615

Why should you care?

In 2012, Techcrunch declared that Pinterest reached 10 million U.S. monthly unique visitors faster than any other standalone site EVER. Pinterest has a distinctive position that is particularly interesting to retail sites. Additionally, because you are only pinning images (you click the image to be directed to the actual site), the interface is aesthetically appealing and extremely user friendly.

Check out the infographic below to further comprehend the potential of Pinterest to help drive traffic and build awareness of your business.

Happy Pinning!

Pinterest

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My experience teaching for Junior Achievement: What we can expect from the Next Generation..

Posted on: February 28, 2014 by Lyndsi | Category: On The Blog | Tags: business, education, entrepreneur, entrepreneurship, junior achievement, junior achievement usa, leadership, learning, teaching

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BY LYNDSI STAFFORD

Since 1919, Junior Achievement USA has reached more than 4.4 million students per year, preparing young people to succeed in the global economy. Over 202,525 teaching volunteers walk into the classroom with the goal of inspiring, educating and changing the lives of these young minds.

 

I am one of the 202,525 volunteers walking into the classroom with a lesson plan in hand and a classroom full of eager learners. For the past five weeks, I have come to know the young minds of our next generation, and I could not be more pleased.

 

Each week, for one hour, I teach a class on entrepreneurship and the elements of starting a business.  (A perfect lesson plan for an On the Ball thinker who has seen the ups and downs of business creation.)

 

The students are taught about being informed entrepreneurs, producing the right product, marketing to the right demographics, competitive advantages and ethics, all while creating their own mock business plan.

 

After scribing away at their business plans, I call upon Jamie. She is student at Plantation High School with aspirations to be the first of her family to attend college and receive her business degree. She stands tall in front of the class as she reads her mission statement and explains why her company will succeed above the competition.

 

The prose is eloquently written and well thought out, detailing her technology software and its benefits to help low income families with money troubles.

 

Others create fashion companies with unique flare, record companies to sign their fellow classmates’ bands and even a non-profit to assist the homeless.

 

The ideas are endless and the motivation is worth noting. I leave each class with a sense of ease, knowing that the next generation is bright, eager and ready to make a difference.

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Junior Achievement provides the building blocks for the future Bill Gates, Howard Schultz or even Wayne Huizenga. I am thankful for the opportunity.

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Why LinkedIn Should Be at the Top of Your Marketing Strategy.

Posted on: February 21, 2014 by Lyndsi | Category: On The Blog | Tags: blog, blogging, branding, business, career, linkedin, linkedin demographics, linkedin for business, linkedin strategy, marketer, marketing, marketing strategy, networking, Social Media, social media marketing, social strategy, strategy

BY BRITTANY D’ANNUNZIO

LinkedIn is a social networking website for people in professional careers. LinkedIn strengthens and extends your existing network of trusted contacts and helps you discover professional opportunities, business deals, and new ventures. As a marketer executing a social media marketing strategy, LinkedIn should be one of your top priorities. And with the social network attracting over 100 million business professionals to its user base, you can’t go wrong.

Whatever your business objectives, LinkedIn will help you to build a network of useful contacts. Simple searches in your field will reveal thousands of experts, service providers and potential clients. 62% of people ages 35-54 are active on LinkedIn and 75% of those people are making between $50,000-$100,000+. If you still need convincing that LinkedIn is a social network that you should be spending much of your social media marketing time, the following infographic could serve as a wake-up call!

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Big Bucks For Big Love.

Posted on: February 14, 2014 by Lyndsi | Category: On The Blog | Tags: advertising, branding, Chocolate, Discount, Economy, Gifts, Innovation, marketing, mobile, Retail, shopping, Social Media, Spending, Tablets, technology, Valentines Day

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BY GRANT COHEN

Love is in the air everywhere we look these days.

It is, quite possibly, the most polarizing time of the year. This is one of your favorite holidays if you are the recipient of the loveliest bouquet and biggest box of chocolate in the office, making all of your female co-workers green with envy. If you are single, however, you may not exactly be “feeling the love.”

We’re speaking, of course, about Valentine’s Day.

While some of you feel this holiday is pointless, you’re incorrect. To those of you who understand that this holiday is simply a clever way to send a good, old-fashioned “shot to the heart” to the U.S. economy, you are on the money (quite literally).

In 2014, Valentine’s Day is estimated to contribute around $17.3 billion to the economy, according to the National Retail Federation.

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For the past two weeks, every time you turn on the television, flip the dial on the radio or log onto Facebook, you’re seeing advertisements for flower arrangement websites offering a “special promo code” for a Valentine’s Day “discount.” Every corner of the market has been tapped and touched all in order to offer YOU, the consumer, the very best deals.

These days, shoppers have an even wider access to gifts for their loved ones by use of online shopping on mobile and tablet devices. Nearly one third of tablet owners (32.2%) will research products, prices, and retailer information, redeem coupons and purchase products from their device.

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It’s like Cyber Monday in February! Much “love” to whomever invented this special holiday. The economy is forever indebted to you.

If you do have a loved one to cherish, do just that, cherish them. If not, this particular Valentine’s day falls on a Friday! Go ahead and reap the benefits of the single life.

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The ABC’s of Social Selling.

Posted on: February 7, 2014 by Lyndsi | Category: On The Blog | Tags: advertising, branding, business, leadership, linkedin, marketing, Sales, Selling, Seth Godin, Social Media, success

BY MICHELLE ESPOSITO

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Are you feeling desperate after your company announces they hired a trainer to “motivate” you? Do you instinctively think that afterwards all but the top two salesman will be fired? While you might not be wrong in this Glengarry Glen Ross moment, you have the inherent ability and the high-tech tools to avoid hearing “you’re fired”.

For those who aren’t familiar with Glengarry Glen Ross, check out the link below.

http://www.youtube.com/watch?v=8kZg_ALxEz0

The thought that social media is just for your kids is naive and leaves you vulnerable. If you have been turning a deaf ear on social media, it’s time to tune in!

Social media helps you manage your brand’s reputation and market more effectively. More importantly, with Social Selling, you can cultivate leads and identify new sales opportunities daily.

 

LinkedIn isn’t just for recruiters. It is the ultimate tool for professionals to build and maintain contacts, run ideas by industry experts, and prospect. The prospects are out there in YOUR network. Cold calling is passé. If you are given a lead, it means you are gaining multiple leads.

Seth Godin states “Adaptation implies that people aren’t eagerly going forward, they’re merely tolerating what gets thrown at them.”

So don’t adapt, Adopt!

Learning to use the social media platforms appropriately will boost your presence and increase your sales by creating relationships.

Coffee’s not just for closers anymore, it’s for openers. Phish through LinkedIn to see who you would like to meet and ask them to meet for coffee. Do 50 cups of coffee in 50 days and monitor the results. Scheduling coffee meetings is a great way to build relationships and see how you can help each other.

 

 

*Source: Social Media Examiner, Social Media Today

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The Importance of Imagery in your Content Marketing Strategy.

Posted on: January 31, 2014 by Lyndsi | Category: On The Blog | Tags: brand, brand identity, branding, content marketing, content marketing strategy, Digital Marketing, facebook, imagery, images, infographic, infographics, inforgraphs, marketing, marketing strategy, pinterest, Social Media, social media strategy, strategy

BY BRITTANY D’ANNUNZIO

It’s been predicted that visual media will become one of this year’s biggest content marketing trends, and it’s easy to say why. Humans are hard-wired to respond to imagery and there’s value in leveraging this instinct for brands.  As “Fast Company” wrote in a story late last year, “Two years ago, marketers were spreading the maxim that ‘content is king,’ but now, it seems, ‘a picture really is worth a thousand words.’”

The infographic from On The Ball (below) includes four reasons to include imagery in your content marketing strategy whether it’s through video, on Pinterest, posted on Facebook or created as an infographic.

Furthermore, it shows that 90% of information transmitted to the brain is visual, 40% of people will respond better to visual information than plain text, and 46.1% of people say a website’s design is the #1 criterion for discerning the creditability of the company.

Have any other reasons to include imagery in your content marketing strategy? Please share with us in the comments section below!

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Inside the Wonderful World of Google+.

Posted on: January 24, 2014 by Lyndsi | Category: On The Blog | Tags: branding, business, Digital Marketing, google, Social Media

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BY GRANT COHEN

Facebook is the most widely used social media platform in the world.

 

Can you guess who comes right after Facebook? 

Hint: It’s NOT twitter.

Google+ is the 2nd largest social media platform on the planet right now.

There are over 300 MILLION users on Google+. What’s more impressive is the rapid level of growth Google+ experienced in its early days. After just two weeks of existence, G+ had 10 million users. After a month? 25 million!

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What makes Google+ different, though? 

Besides a unique look and feel, G+ provides countless useful features that make it worth the user’s while. For instance, photography is huge. Google+ has 1.5 billion photos uploaded each week. With the Google+ Creative Kit, you can edit your photos right on the site or mobile device. Not to mention, G+ includes the Auto Awesome feature. The new, multi-faceted photography feature that you need to see to believe!

The “Communities” feature allows you to subscribe to a page of all the world’s posts dedicated to one particular topic (i.e. fantasy football, video games, track and field, etc).

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How is Google+ an effective tool for brands and businesses?

The Google ‘Hangout’ feature allows you to hold video conferences with up to 10 people (15 people with business account) at a time. This feature may also be used for interviews, global meetings and group projects.

It should also be noted that there is a higher probability that Google ranks content higher on its search engine listings when you post on G+ as opposed to Facebook or Twitter. Also, the more G+ followers you have, the higher you are ranked on Google’s search engine. A G+ follower does more for your SEO than a Facebook friend or Twitter follower.

Google Plus is an incredible way to meet new people, connect with prospective customers, and deepen relationships with your consumers. Try it out for yourself!

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OTB Team Shares Their New Years Resolutions.

Posted on: January 2, 2014 by Lyndsi | Category: On The Blog | Tags:

The OTB team spent the end of 2013 dissecting our business, reflecting on what worked and what didn’t and how we can improve in 2014. As we reflected, we shared our personal resolutions for the new year as well. We are eager for what 2014 will bring!

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David Lucoff: “Plant more flowers and plants”

Steve Nudelberg: “I resolve to learn more, worry less and live in the now!”

Michelle Esposito: “To me resolutions are like meditating, they are meant to be kept private so they work!”

Zack Stein: “I resolve to implement new processes, be a team player, grow OTB, and be the rain maker to give Nudelberg a break!”

Brittany D’Annunzio: “I resolve to worry less, allow myself time to meet goals, take breaks from all devices (phone and computer.), and read more books that challenge my thinking.”

Nathan Connor: “I resolve to be a great dad, more patient, and to challenge myself every day to grow.”

Lyndsi Stafford: “I just got back from Costa Rica where they practice “Pura Vida” (pure life). I love the idea of a pure/well life mentally, socially, and spiritually.”

Giana Pacinelli: “I resolve to keep learning and challenging myself while also trying to not stress or over-analyze as much. I also am focusing on putting my phone away when I drive!”

Grant Cohen: “My new year’s resolution is to push myself more. I want to take more initiative in life and in business and accomplish more than I did last year.”

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And to all a good night….

Posted on: December 27, 2013 by Lyndsi | Category: On The Blog | Tags:

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When we talk about “good nights” during the holiday season, we think of spending time near the tree with our families, sipping eggnog and reminiscing. There’s something truly special about this time of year, which puts people in a naturally cheerful spirit that can produce the best of nights.

 

Before capping off the year at OTB, Principal Thinker decided to extend a gratitude to all of us at the company and treat us to a night out at the Improv! But first, Secret Santa gift exchange! Each member of the team traded gifts to the co-worker we were paired up with. But then, a special surprise: Steve gave everyone in the office a personal note in a copy of Gary Vaynerchuk’s newest book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World.

 

From there, we headed out. We started off by kicking back at Hard Rock as a team, reviewing the year’s greatest triumphs and even touching on some of the low moments of the year, in hopes to improve for the future.

 

After a couple hours, we walked into the show. Each one of us fell prey to the raucous comedy that we witnessed that night as we were all cracking up and laughing out loud throughout.

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Company culture like this is no accident. We ended our year on a great note because we all took the time to get together and make it happen. We’ve created a sandbox here where we can all come to play with different toys and tools and each contribute something unique to the team. This approach makes for effective results and a wonderful work environment. Here at OTB, the holidays truly are HAPPY.

 

Happy Holidays!

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OTB Shares Holiday Eat.Drink.Think with Toys for Tots.

Posted on: December 19, 2013 by Lyndsi | Category: On The Blog | Tags:

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For our second holiday-themed Eat.Drink.Think, the OTB team involved the Marines from Toys for Tots to join the fun! Our fellow networkers were asked to bring an unwrapped gift and the boxes were overflowing with fun children’s gifts! We were able to donate over 75 toys, in addition to hundreds of dollars in contributions. Working with Toys for Tots is a holiday tradition we hope to continue with moving forward.

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The attendees arrived already bursting with holiday spirit, taking pictures in front of the tree and bringing along first-time guests. Our networking event has grown in strides since its’ beginning and we were thrilled to be able to end the year by giving back and celebrating the holidays with colleagues and new friends.

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For more information on the Toys for Tots organization, or to make a donation, visit: http://www.toysfortots.org .

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