People often say motivation doesn't last. Neither does bathing—that’s why we recommend it daily.
Arrangemenship is the art of knowing who to meet, when to meet, and what to say to develop meaningful relationships for our clients.
It’s all about knowing how to connect the dots……
The Big Think is an interactive deep dive into all aspects of your business that is designed to uncover strengths, weaknesses, and opportunities specific to your company and brand. On The Ball will create a written action plan following The Big Think strategy session.
Copywriting can be done for press releases, websites, and collateral materials such as sell sheets,…
Copywriting can be done for press releases, websites, and collateral materials such as sell sheets, decks, pamphlets, labels, and anything used to relay your message.
Design is used to create logos, websites, banners, collateral materials, social media assets, and anything…
Design is used to create logos, websites, banners, collateral materials, social media assets, and anything used to represent your brand.
Rebranding is creating a new identity for your brand or product by giving it either a logo, design, sales/social media strategy or a combination thereof.
When you need quality video for your executive publications. Call us for a quote.
Sales training is a valuable tool offered to companies looking to support…
Sales training is a valuable tool offered to companies looking to support current or new sales people to help them and the company grow.
Speaking is offered for any message, motivation, or mentoring you would like to extend in your company or event.
Social media is managed by our team to bring awareness to your brand and develop engaging relationships with your existing and new customers.
We believe in "skin in the game"
A wholly owned subsidiary of On The Ball, A smart way to communicate a message…
The newest and most innovative retail concept, by serial entrepreneur Warren Struhl, where digital photos…
A new product entry that eliminates smells at the source with its odor-break technology. We…
A new product started by a career businesswoman with the opportunity to seize the marketplace.…
From concept development to implementation resulting in equity partnership Sheets® are paper-thin, individually wrapped pocket-sized…
A wholly owned subsidiary of On The Ball, A smart way to communicate a message using customized books.
On the Ball took a taste of our own medicine by launching a health and beauty company in 2009, called PureSuasion. Our first product is an eyelash growth stimulator in the same category as Latisse. The Agency named the company and the product, and created an entire marketing plan, including logos, packaging, web site, distribution and PR.
The newest and most innovative retail concept, by serial entrepreneur Warren Struhl, where digital photos come to life by turning them into physical art. We provided strategic development and partnerships resulting in equity partnership.
A new product entry that eliminates smells at the source with its odor-break technology. We did a complete re-branding with new name, logo, design, social media, and strategic sales development resulting in equity partnership.
A B to C idea born out of the relationship with B to B company USA RAD, a leader in the tele-medicine space. We provided new logo, social media, and strategic development in the marketplace, resulting in equity partnership.
A new product started by a career businesswoman with the opportunity to seize the marketplace. We did naming, logo, design, website design, manufacturing and sourcing, social media, video, and strategic sales development resulting in equity partnership.
From concept development to implementation resulting in equity partnership
Sheets® are paper-thin, individually wrapped pocket-sized strips. No cans. No bottles. Simply place on tongue and your problem dissolves. How? Sheets® are packed with nutrients/vitamins and other active ingredients that, when placed on tongue, will begin to dissolve allowing for easy digestion.
We provided an end-to-end solution including naming, logo, design, website design, manufacturing and sourcing, and sales for a retired entrepreneur who wanted to gain access to the Home Goods market, resulting in equity partnership.
The key is to keep company only with people who uplift you, whose presence calls forth your best.
It's all about the people!
Director of Everything Digital
Social Media Manager
Social Media Manager
This can be you.
ADDRESS: 7803 SW 6TH COURT, PLANTATION FL 33324
CONTACT: 954.332.2200 | GETONTHEBALL@OTBTHINK.COM
South Florida's Favorite Networking Event
Eat : Drink : Think is The Premier place to network your business to the next level. Created in December by On The Ball Marketing, Eat : Drink : Think connects the dots for networking in business. We open the doors for small business owners, CEO’s, COO’s and Executives to connect with each other to help grow business.
The Ft. Lauderdale event is hosted at the O Lounge, inside the YOLO Restaurant complex at 333 East Las Olas Boulevard, Fort Lauderdale, FL 33301. Guests can attend the event at no cost for registration and will receive complimentary hors d’oeuvres from 5:30pm to 8:00pm every last Tuesday of each Month. There is a cash bar on hand and dress attire is business casual.
Eat : Drink : Think offers the perfect opportunity for local business and community leaders to connect with other businesses in the same market. Instead of pairing with people in the same industry, here you pair with people in different industries. This allows you to make connections where you normally wouldn’t. Instead of a lengthy presentation or boring dinner at a table, Eat : Drink : Think is a full blown networking event. People stand, connect and share business cards and stories.
To join Eat : Drink : Think, simply submit your Name, Company and the names of your Guests and Their companies to: email@example.com
This allows us to have your name added to the email list and your name tag reserved when you RSVP. You will receive all emails related to the invite including each month’s invite. We also encourage everyone to connect with us by liking us on Facebook or joining the group on LinkedIn.
Facebook: Eat : Drink : Think -Facebook
LinkedIn Group: Eat : Drink : Think -LinkedIn
Contact Zack Stein, the Event Manager with On The Ball Marketing by sending him an email: firstname.lastname@example.org
Using social media to communicate to the world
Christmas on Las Olas celebrated 51 years of Florida’s Winter Wonderland on Tuesday, December 3rd and some of the OTB team joined to get into the holiday spirit. Over 40,000 people gather on Las Olas Boulevard each year to celebrate the unofficial start to the winter season. It is a unique South Florida tradition to go walking in a winter wonderland chilled by temperatures that barely dip below 75.
Even though the team wasn’t bundled in sweaters, hats, and scarfs, we still had a great time walking down the street of Las Olas celebrating the kickoff to the holiday season. With the twinkling lights and a crowd full of people, the OTB team was ready for a night of fun. From meeting Santa, to taking pictures with a dancing Menorah, to the holiday food and drinks, it was a wonderful night to be with each other outside of the office.
Local choirs from schools and churches fill the air with the sounds of the holidays while strolling carolers delight the crowd, while they fill their bellies with drinks and sweets. We enjoyed the time together and it will definitely be an event we all expect to attend next year!
The OTB team spent our last day of this work week discussing all there is to be thankful for. Some of our favorite takeaways are below. Wishing you all a happy and healthy Thanksgiving!
Brittany D’Annunzio: I am thankful for my family who taught me to never give up and my Florida State Seminoles for their undefeated season this year.
David Lucoff: I am thankful to to play golf in beautiful South Florida.
Giana Pacinelli: I am thankful for friends and family that support me no matter and to wake up each day with kisses from these beautiful angels.
Grant Cohen: I am thankful that I get to see my whole family this Thanksgiving.
Lyndsi Stafford: This picture was taken after completing my first half marathon and highlights what I am thankful for: A healthy life, A families support, A friends encouragement and An ice cold beer after the long journey.
Michelle Esposito: I’m thankful for the past and present. And since I am part Cherokee Indian, this Native American saying ” I give thanks for unknown blessings already on their way.
Nathan Connor: I’m thankful for my friends, family, and the opportunity of starting a new family with my best friend.
Steve Nudelberg: Thankful for family, everything else is a distant second
Zack Cohen: I am thankful for the coozie on open waters.
“Only at On the Ball.” I often find myself saying that out loud here at the always-vibrant OTB office. The company culture here is unlike any other.
Since my start here over 6 months ago, I’ve felt fortunate to wake up every day and work in an office that places such an emphasis on personalty, culture, and results. The values and beliefs of this firm runs tantamount to establishing results for our clients and partners.
On that note, I was talking to the team last week about the new kitten that I adopted the day before. As I pass around adorable pictures of my new feline friend, OTB Founder Steve Nudelberg suggested, “hey, why don’t you go ahead and bring the little guy in tomorrow?” At first, the team thought Steve was only kidding around, however, he insisted further and I wound up bringing the kitten in for a day at the office.
Sawyer the Kitten was an honorary member of the team that day. Everyone enjoyed working alongside him and the whole team wound up having a productive day. Having a playful pet crawl across your keyboard as you finish up a Creative Brief for a client was certainly a change of pace. Nobody minded, though.
The day was really a reminder of how much enjoyment and satisfaction we can all get out of a work day here at On the Ball. However, this type of work environment only works if the whole team buys into the system. Like a well-oiled machine, each part has to be functioning smoothly to work well. That is why Steve Nudelberg always keeps an open-door policy and encourages any member of the OTB team to bring their thoughts and ideas to the table.
“I consider company culture as important as the air we breathe. One of the things that I decided to do after my career in the phone businesses was to create a business that I like to relate to sort of a ‘sandbox’ where people can come in and play with their own toys and sort of do what they want as long as we all have the same goal in mind. So, it’s really self-policed and self-managed. There’s no reason why we can’t have fun doing this,” claims Steve Nudelberg.
Written by: Grant Cohen
BY BRITTANY D’ANNUNZIO
Last Friday, I had the pleasure of attending the 6th Annual HRABC Conference where HR professionals got together to network with human resource practitioners, business partners and service providers. My job was to help Steve Nudelberg prepare a presentation on Branding in the eyes of HR for the event. With the help of the content development team, we designed a visual presentation that would keep HR professionals fully engaged.
As I watched Steve present for the second time, I was immediately drawn in by his inspiring words, relatable life experiences, and overall knowledge of the subject. It is definitely worth your time to keep track of where Steve will be presenting next!
Here are five things Steve did to deliver an exciting presentation:
OTB Social Media Manager: Grant Cohen sits down with partner Steve Margolis. Steve Margolis is an Entrepreneur and owner/creator of the one-of-a-kind odor eliminator known as Squelch!
GC: “When people ask you what you do for a living, how do you answer them?
SM: “I tell them that I manage several different start-up businesses. I was a real-estate developer but that lasted about two months and then all these different opportunities starting presenting themselves, so I started focusing on starting up some businesses.”
GC: “How did you get to where you are today? What was your journey through the business world like after college?”
SM: “I have a college degree in industrial engineering and I knew that I was always going to go back to business school to get and MBA but I needed a couple years of experience before the top business schools would start accepting me. So, I worked for two and a half years for Cordis Corporation in Miami and then I got into the University of Chicago business school and made the switch from engineering to brand-management. Eventually, I moved back to Florida and started some small businesses before I went back into real-estate development for 15 years.”
GC: “You have a hand in a lot of different things and different opportunities are on the horizon. What are you most excited about right now?”
SM: “I would say Squelch represents the biggest opportunity but it’s probably also the most difficult thing to get going and gain real success with. The risk/reward tradeoff is huge for Squelch. I also have a business that sells non-toxic insecticides. That’s a little less risky but the market is much smaller for that. At the other end of the spectrum, we make some chemicals for cleaning products and some other private-label products for other companies that are in the works. I also have a nutritional supplement company in start-up now and we’re going to start off with a focus on people with neurodegenerative diseases. That one could be big for us.
GC: “So you really do have a loaded barrel right now. I appreciate you attempting to narrow it down for me.”
SM: “Absolutely. There’s a lot to be excited about; a lot of opportunities right now.”
GC: “OTB works very closely with you when it comes to Squelch. I’d like to hear, from your perspective, what makes Squelch so different from other products in its class.”
SM: “Well, Squelch is really in class of it’s own. It represents a new category. People aren’t used to spraying an odor eliminator directly on their body. People are used to spraying an odor eliminator in the air and what they do spray on their body is usually just antiperspirant, deodorant, or perfumes and those things just cover up the odor. Squelch doesn’t just cover up odors, it actually eliminates them and that’s really a new concept for a lot of people. We really want people to understand the difference there.
GC: “Being an entrepreneur, what does you day-to-day look like?”
SM: “It varies every day. I really have everything pretty much farmed out to different people. It’s mostly just answering e-mails and phone calls and keeping everyone moving in the right direction. It’s not frenzied or harried either. It’s really just keeping everybody in line. I’m very organized and if I can keep everybody else organized, we’re in good shape.”
GC: “Right, so you’re directing traffic from afar. So, to wrap this all up, let me ask you, what is your proudest accomplishment?”
SM: “On the personal side, I’m very proud of my family. I’ve raised two kids that are just great and are going to be successful. On the business side, I’ve been successful but I’m most proud of doing it all honestly and ethically. Everybody that I’ve always dealt with knows that they can trust me. I pay my bills and I’ll never screw anyone over or step on someone to get ahead. I suppose I just treat people the way I would want to be treated.”
GC: “Well hey; you might make more money if you step on a few people.”
SM: (Laughs) “You may be right but you know, it all comes back to you. That’s not a long-term approach because I always want to look anyone I’ve ever worked with in the eye.”
BY GIANA PACINELLI
Last week, I had the pleasure of attending Bank United’s Leadership Summit, where managers around the state of Florida joined together to learn how to improve themselves and their teams. As the newest member of the On The Ball team, I had yet to witness Steve ‘in action.’ As part of the content development team, it was extra special to see the material come to life.
As I observed the presentation, I was elated at how seamless everything turned out. It became clear to me that at every stage of your career development you need to be open to consistently learning and improving.
It was incredibly entertaining to watch Steve involve the audience in a way that sustained their attention for the entire session. They were constantly asking questions and furthering the discussion amongst themselves. As Florida’s fastest growing bank, it was great to see the Bank United managers so engaged in improving their skill sets.
Afterwards, each leader was given a copy of the presentation so they could share it with the members of their teams. As Bank United continues to grow, they most recently opened in New York, we are proud to be their training partner in developing cultural and social media skills.
In its 2nd year, Rock United is a corporate Battle of the Bands that brings out some of Broward’s finest suits and showcases their musical talent to benefit the United Way of Broward. Co-founded by Sam Eppy of The Eppy Group, this must-see event, held at Revolution, turned out some surprisingly good music.
To show our support, a few of us from On The Ball, Jonathan Brownfield, Zack Stein, Steve Nudelberg, and I, eagerly attended the concert ready to rock out.
As always, we did our usual networking, said our hello’s, and made our way down to the front row where a band called the EXECutioners were playing and the guitarist was Andy Cagnetta. Nudelberg was so “jacked up” to see him play as he’s known Andy for a long time. Next up, The Associates, which were outfitted Blues Brother style, gave us something to groove to. The venue quickly filled up with folks fired up to show support and have a good time.
The four of us had a blast hanging out with our friends and each other while supporting a good cause. After a while, we chose to leave and grab some dinner with the Eppy’s and missed seeing the entire line up and which band won. Oh well, there is always next year! Rock United was refreshingly not your typical non-profit event and we highly recommend competing in or attending this event next year.
The On The Ball team and I took a trip down to Miami on Wednesday to attend the EntrepreneurEXPO’s Thought Leaders Live. As the newest addition to the company/On The Ball, I was intrigued at the idea of taking off half the day from our regular responsibilities to learn together as a team. I didn’t know what to expect as I entered the event, although I was praying for some free coffee.
The morning started off with Michael Port, author of Book Yourself Solid, who focused on getting to the core of a company’s potential strengths and weaknesses and how to utilize them to build trust and be genuine. I observed all of my team members furiously note-taking as his combination of humor and insight was both attention sustaining and thought provoking.
After a short intermission we observed a group of panelists join together to discuss what their unique successes and failures taught them about start-up companies and the vital aspects of becoming a “solopreneur.” One of the panelists, Joanna Lord, was very inspiring in that she had achieved such a high level of success at such a young age through consistent and persistent hard work and dedication.
I was very impressed with how put together the seminar was and how much information I had gathered in such a short time. I left the seminar feeling motivated to continue to improve my work and myself. Some key things I took away were:
- Ditching the clichéd elevator pitch for a more organic explanation that will explain WHY you do what you do.
- Understanding the importance of looking for results rather than approval.
- Seeking out ideal clients – not just paying clients.
- My favorite phrase – “Selling is human.”
I look forward to finding out what else I can learn through On The Ball and the other seminars we attend.
By Giana Pacinelli
Written and Interviewed by Grant Cohen
As an associate of Steve Nudelberg’s, I’ve often relished the opportunity to sit down and pick his brain about a few things. Steve worked for years in the phone business and was fortunate enough to eventually start his own company, which he named On the Ball. Personally, I thought it would be a great idea to interview Steve about his business, his personal life, and really just find out what makes him tick. The following is the result of our informal sit-down that I like to call our very own “One on One”
GC: “On the Ball was started 15 years ago as a sports marketing agency. Things have obviously changed since then. What does On the Ball do now?”
SN: “We have really honed in on physically and socially connecting other businesses to opportunity. We have an innate ability to get in and understand what people are trying to do and whom they’re trying to do it with. Between our face-to-face skills, which we call arrangemanship, and our social-media-for-business, we’re able to really hone in on introducing people to new opportunities and when that happens, obviously, we make a lot of friends.”
GC: “You mentioned social media, there. What have you learned about social media in the past 5 years? How has social media changed the game?”
SN: “Well, I’m glad that you mention ‘five years ago,’ because five years ago is really when we we made the commitment to understand and develop social media as a quality offering. The reality is that it [social media] is a changing landscape almost on a daily or weekly basis, and so we made a commitment to learn about it and to be able to execute it for ourselves and for the partners that we bring on. So, the idea that there is this gigantic ‘dance party’ going on and there’s this connectivity happening, well, those that are not in the game will get run over.”
GC: “Very well said. You promote a particular style of company culture. How important is company culture to you?”
SN: “So, I consider company culture as important as the air we breathe. One of the things that I decided to do after my career in the phone business was to create a business that I like to relate to sort of a ‘sandbox’ where people can come in and play with their own toys and sort of do what they want as long as we all have the same goal in mind. So, it’s really self-policed and self-managed. While we share a common belief system, there’s no reason why we can’t have fun doing this.”
GC: “You are the best networker I’ve ever had a chance to meet and I know a lot of people feel the same. What advice could you give to someone who was trying to become a better networker?”
SN: “I think one of the most important takeaways is to, number one, always be genuine, and number two, is really just to listen. I think most people do a horrific job of listening. Number three is to make people feel important. You know, if you do a good job of listening and you’re constantly looking to help others, the payback is huge. Most networkers do the whole ‘me, me, me’ dance, whereas I go about it the other way. I listen to people and try and think of how I can connect them to opportunity, and when you do that, you’re going to have a friend for life.”
GC: “You’re a notorious early-riser. You work from 5-8 when most people work from 8-5. To what do you attribute this drive and determination?”
SN: “In this competitive landscape that we live in, I know there are things I have to do differently than my competitors. I happen to enjoy the early morning time; it’s quiet. I’m not interrupted by phone calls or other distractions. So, I’ve really learned to embrace that time for myself and get most of the work that I want to do that’s computer-related out of the way and then go about spending the rest of my day doing the more touchy-feely stuff. Really, I’ve just compartmentalized my day to where early-mornings are for me, during the day it’s all about my clients and partners, and then at night its my time to celebrate and just enjoy life enough with my friends, clients, and so on.”
GC: “That brings me to my next question. What do you do for fun? What do you like to do when you have some time off?”
SN: “I’m fortunate enough to have two wonderful boys whose lives I’m engaged in. Both of them are in football; my older son being the special teams coach for the University of Cincinnati, while my younger son is now the quarterback for the junior varsity football team at Cypress Bay High School. I have a great woman in my life, as well. In addition to the people I enjoy being around, I’ve really honed in on the fact that I like to eat, drink and think.”
GC: “Very nice. Family always comes first. So, to wrap this up, you’ve obviously achieved a lot in your life. If you had to narrow it down, what are your top 2 greatest accomplishments? They can be personal, business-related, anything…”
SN: “Two greatest accomplishments… Wow. Well, one would have to be raising my family, in spite of the fact that I’ve been divorced a couple of times. I think that is really a crowning achievement of mine. I have a really wonderful relationship with my boys. I’ve been able to teach them so much about how to treat a woman, what to look for in life, things like that. With my family and my boys, I turned what could have been a negative situation into a really positive one. As far as the second biggest achievement, it would have to be just the quality of friends that I have and my reputation and status in the marketplace. I think when people mention my name and my company’s name, it’s fairly well received and that is certainly something I’ve always strived for. To have accomplished that is big for me and it’s something I continue to try and work toward.”
It’s a bird, It’s a plane…no it’s The SQUELCHER using his magical powers at the Cypress Bay High School football game, broadcasting live on ESPN. While The SQUELCHER displayed his extraordinary powers, The On the Ball Thinkers showed up on behalf of our partner company, SQUELCH to sponsor their football team and show support.
The OTB Thinkers arrived in full spirit and set up a tent where we handed out free T-Shirts and towels. We also sold individual bottles of SQUELCH where a portion of the proceeds went directly to the football team.
All those who attended the nationally broadcasted game on Sunday had the chance to witness the one and only SQUELCHER pump up the crowds and eliminate smells down in the field and up in the bleachers!
The SQUELCHER, of course, is the only super hero dedicated entirely to destroying nasty odors by using his powers of smell removal. Wherever odor pops up, you can be sure that The SQUELCHER is not far behind, wielding the power of SQUELCH to eliminate that nasty Smell. Naturally, the crowd loved the superhero and embraced him whole-heartedly.
On the Ball thoroughly enjoyed attending both football games at Cypress Bay High School on Sunday. “We feel it’s important to have a hand in supporting the local community. Sponsoring the Cypress Bay Football team was great way for us to do that and enjoy this exciting sporting event at the same time,” expressed Steve Nudelberg, Principal Thinker of On the Ball.
The SQUELCHER can get pretty busy, so if you need to eliminate odor on a moment’s notice check out his website and get a free sample! These extraordinary powers are just a click away: www.SQUELCHit.com
“A night at the bar and the next day I feel great,” said no one… except all of the attendees of the Polaroid Fotobar event last night.
Last night, friends and family of On The Ball came to Delray to experience the magic behind this unique retail experience. For months, the OTB Thinkers verbalized, with great enthusiasm, the launch of our partner company. It was time to share our excitement and open the doors to the plethora of opportunities Polaroid Fotobar could provide.
Guests sat at the bar creating art from digital photos. Our favorite photos, once incarcerated in our phones, are now beautiful works of art.
“The Fotobar is a really cool place. The décor and staff are awesome,” said attendee of the event and chiropractor for On the Ball, Gena Bofshever. “I came with the intention of printing a few pictures and left with 40 memories to hang on my wall. Polaroid Fotobar made it super easy to access my digital pictures through Facebook, Instagram and even my cell phone. I will definitely return and recommend this spot as well.”
The On the Ball team would like to thank everyone for joining us at the bar last night. If you were unable to attend, don’t worry you can experience the Polaroid Fotobar online. Visit http://www.polaroidfotobar.com and start liberating your photos today!
Congratulations to Steve Nudelberg for his valuable contribution to the Nova Southeastern University E.S.C.A.P.E. Camp Program for Young Entrepreneurs. These budding, high-school students, soon-to-be entrepreneurs, presented their ideas in essay form and in a Shark Tank-like fashion, Steve provided honest feedback and skillfully advised campers on what it takes to achieve their dreams.